Mobile Project
2020
Designed an immersive feed to help users discover trendy items, increasing user engagement
Average content consumption time per user increased by 11.5%
Average app usage time per user increased by 4.8%
Mobile Project
2020
Designed an autoplay toggle that returns control to users, mitigating the negative impact on retention caused by forced autoplay
Retention fluctuations showing no negative impact
Session duration increased significantly by 2.1–2.5%
Feature penetration of immersive mode was 1.4% higher compared to the control group
Tablet & Mobile
2021
Designed a tool to help architects inspect building components
Web
2021
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Hello, I'm Xinhui, a UX designer.
For the past 5 years, I’ve worked on consumer-facing mobile design at ByteDance and enterprise-facing web design at Zuora. Throughout my journey, I’ve been driven by a passion for bridging the gap and transforming complex systems into intuitive, user-centered experiences.
Please check out my portfolio on a desktop 🖥️